Marisol
A seasonal print capsule with campaign and e-commerce support for a resort label's second collection.
The Brief
After a successful first season, Marisol needed a tighter second collection and a store that could present it properly.
Creative Concept
Fewer prints, stronger statements: a lagoon wash, a coastal shell study and a deep navy line print, styled as one story.
Colour Story
Lagoon teal into sand, with dusty rose as the seasonal accent.
Print Development
Three prints developed as a capsule, with placement guidance for panelled swim styles.
Silhouettes
Six styles planned around the print scales so each piece used the artwork at its best size.
Technical Development
Tech packs and a production handover pack, plus product page copy and merchandising guidance.
