Lido Club
Nine exclusive repeat prints developed for a Mediterranean resortwear debut.
The Brief
A resortwear label needed a print library — enough range to build a first season without repeating the same idea across every style.
Creative Concept
A print wardrobe rather than a single print: bold graphics for hero pieces, quiet textures for layering, and one conversational print for campaign imagery.
Colour Story
Sea navy and chalk, with coral and ochre introductions for the second drop.
Print Development
Nine repeats across botanical, geometric and stripe families, each tested at three scales and delivered as layered files with separations.
Silhouettes
Print development only — silhouette direction was supplied by the client's in-house team.
Technical Development
Repeat engineering for stretch fabrics, including seam-matching notes for the swim styles.
